By Marcel Rüede, COO Tellco Bank Ltd.
The Smart Capital Summit 2025 provided an engaging platform for exchanging ideas on the future of asset and wealth management. I had the honour of speaking about the digital transformation at Tellco Bank Ltd. and sharing insights into our partnership with AssetMax. Here are some of the key points from the discussion:
Our Journey at Tellco
Tellco is a broadly diversified financial services provider, specialising in pension and investment solutions: from the 2nd pillar and 3rd pillar through to private banking and asset management. We are currently undergoing a comprehensive digital transformation with the aim of increasing efficiency and scalability, while further expanding our B2B distribution channels.
AssetMax plays a central role in this journey – as a specialised platform for our discretionary portfolio management (approximately CHF 9 billion in assets), it delivers added value beyond a standard core banking system, particularly in active management and in reporting portfolio analytics and performance figures.
Industry Trends Driving Us
We are seeing a clear consolidation of functions: what was once a differentiator has now become standard. More than ever, the key lies in seamless end-to-end integrations.
Additionally, fee pressure, automation, and the use of high-quality data are shaping the industry. One example: together with AssetMax, we are working on integrating Clarity AI ESG data into portfolios and benchmarks – another step towards smarter, data-driven decision-making.
Partnership as a Success Factor
Technology alone is not enough – true success requires partnership on an equal footing. For us, this means transparency, mutual understanding, and co-creation. Together we have institutionalised the platform and are now driving the next stages of its development.
Looking Ahead
Technology will be critical over the next 3–5 years in delivering differentiated and scalable client services in asset management. We are approaching a shift from process support systems to decision support systems – with intelligent alerts, automated rebalancing processes, and AI-driven analytics. The challenge lies in managing complexity without losing control.
My Wish for the Industry
Platforms without security reference data? They need to be abolished. Too much energy is still being spent on data reconciliation rather than on delivering real value-added functions.
Many thanks to Infront for the invitation and the valuable discussions. I look forward to shaping the next steps together!
Marcel Rüede, COO Tellco Bank Ltd.
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